Wherever this path will take to world but this Presidential inaguration will make history in terms of marketing.
The last space in the bottom right is going to be filled by this 20th Jan and a festival in washington begins with a joyride.
Well lets have few facts to understand the grandueur of this finale of a marketing campaign:
- Cost will be around $150mn
- 2mn people are expected
- 10,000 charter buses
- 1mn metro riders
when the event is of such grand scale one would expect how big the campaing is and how various facets are to be maintained well I just quote here 1 thing thats speech which is one of the great importance.
- Speeches
- Thomas Jefferson-"We are all Republicans, we are all Federalists"
- Abraham Lincoln-"Fondly do we hope, fervently do we pray, that this mighty scourge of war may speedily pass away."
- Franklin D Roosevelt-"I am certain that my fellow Americans expect that on my induction into the Presidency I will address them with a candour and a decision which the present situation of our nation impels"
- John F Kennedy-"In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger"
What are other marketing factors in this Presidential Inauguration 2009 ?
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