Well now Apple in the wake of strong competition has reduced the price of its ITune store and and fragmented it in three parts: 69cents, 99cents and $1.29.
Well as the season for reason has gone and they commented that its good for customers the only obvious reason seems to be intense competition now on web.
Two major concern for the Apple are:
- Its price
- and its compatibility
Both were resolved and now the more adamant Apple becomes a bit soft.
Well with competitors like Amazon and Wallmart its seems Apple is finding difficult to see its future.
Well at last what matters most is the toss between Exclusivity and Availability.
For more: http://selectedarticles-shishir.blogspot.com/2009/01/apple-changes-tune-on-music-pricing.html