With a golden globe award and 3 Oscar nominations A R Rahman has proved that he has been going places and established itself as a strong brand among the various celebs.
Let us examine it in 3 steps:
- Category identification: He entered the industry as musician and automatically conveys that I am going to make tunes and you can expect the obvious outcomes.
- POD(point of deference)Then he creates music like no other has done before whether its in Roza or Bombay.
- POP(point of parity)He creates ripples by not only giving music like every one but a music for causes from time to time like Vande matram and recent Jiya se jiya. He creates music not only for dance and fun in movies but also a music that becomes the sole of the movie.
Well he has gone international with Bombay dreams and now at Slumdog Millionaire where at last he wins accolades at international arena.
Thus Rahman poses an ideal example of a personified brand and shows how a person by constant good work and simple rules of marketing can achieve success.
For A R Rahman Profile : http://selectedarticles-shishir.blogspot.com/2009/01/r-rahman.html