What's in a name? That which we call a rose…….

"What's in a name? That which we call a rose

By any other name would smell as sweet."

-Shakespeare

 

So does it really matter to have a good name to get success? If we go by Martin Lindstorm "game of name" plays a vital role in building a strong brand and an early registration for it is equally important.

Well do you think that Google and Yahoo are well thought of and considered successful at its initial stage. Really not they are the one who developed their brand name on the basis of their services and a rational decision to name them would call them either Gosearch or YaMail but still they have gone for that and rest is history.

So a brand name means a lot but to name the child on its birth is a difficult task as if it becomes a superstar then Shakespeare has its say but if not it really is a bad name to call off.

For more: http://selectedarticles-shishir.blogspot.com/2009/01/strategies-for-building-strong-brand.html